About Mary 

Mary Kok-Willemsen is a Football Consultant, Certified High-Performance Coach and Speaker.

Starting as one of Holland's youngest Professional Football Coaches. She was inspired by Louis van Gaal and Johan Cruijff. From the development of individual talent to building High-Performance Teams, she followed & studied their journey closely.

In 2006, she started with FC Twente Women's Football Team, being the first club to start a professional Women Team in The Netherlands. And from the start combined it with the launch of a Professional Academy for girls.FC Twente Women is still today's most successful team in the Netherlands...Many of the amateur players and coaches Mary helped develop  are now Role Models, Leaders, and Silver Medallists for the Dutch National Women Team, a decade later!

In 2015, she started Holland Football University, mainly focussed on Coach Education to help Coaches around the globe develop their talent through HFU Total Football Framework.

Over the years, Mary her work expanded from a coach to a Technical Direktor to a General Manager as well as now frequent asked expert on Talentdevelopment, Leadership and Teamperformance. FIFA hires her as Technical Leadership Expert on different projects.

* Mary combines her different expertises in football with being one of a small group of Certified High Performance Coaches. 

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Organisations Mary worked for

Football Consultant 

Leadership development, accelerating Teamperformance or High Performance Environments

Mary has build it from amateurlevel to a Dynastie with FC Twente in Holland. From the roles of professional coach, technical director as well as general manager she can add value to any Club or Federation that wants to professionalise.

Whether on or off the field, get ready to be stretched! Intense, challenging but always with full support to enjoy the process.

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Mary loves to be on stage to inspire and challenge progress and does this in a high level game intensity! 

Her talent is her use of storytelling which grabs the attention while combining it with Strategies that are proven, and more important: Practical. You leave empowered for taking action, directly...

Previous performances include TEDx, Universities, Corporate Events, Embassies, and Coach's Conventions.


  • Talent Development, Nature or Nurture?
  • Team Performance:  How to build Legendary Teams
  • Leadership? It starts with you, time to progress.
  • Equality to the top: But what about the Boys?
  • Score Global Goals: Prizes or Priceless?
Mary as Speaker

High-Performance Coach

Over the last 30 years, Mary has always been fascinated by what makes people and teams perform at the highest level.

Besides her professional coach career she became one of the few Certified High-Performance Coaches around the globe. 

Mary provides a 12 Weeks science backed High-Performance Program for individuals and teams. Only for those that are already commited to their progress. 

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