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Our Mission


Helping ambitious players and coaches around the Globe develop their potential & increase their performance so they can design a better (Football)Future for themselves and the people they work with/for.

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Holland Football University

Our Vision


We believe it starts with awareness. Our professional staff helps you to get more clarity on your goals and challenges and envision your ideal future. We help you design your performance compass, pointing to your true north, your definition of a new season with achievements and fulfillment on the things that matter to YOU. . 

High Performers to us are the professionals who are able to perform more consistent while living purposefull. And yes, you can and should aim for both. It is a scientific based method which related to research of the worlds highest achieving performers. We believe training and coaching you through our High Performance Coaching will help you take that ownership for progress.

Our Method


For ambitious coaches and players we created our HFU Total Football Framework, a structured, blended way where we help you focus on the needlemovers that mostly impact your FootballCareer. Through our short, intense Accelerator Programs we offer the environment for you to get high level football coaching, training, Testing and for players the oppurtunities to showcase your qualities to an amazing network of collegues working in (semi)professional clubs, colleges all over the globe. We have created the resources, expertise and network into an intense experience that helps you transform your mindset and daily habits to perform... Consistently! 

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Our Strengths

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Proven track record working as professional coaches as well as coach educators. Combined with science based High Performance Coaching. We help you implement daily habits and strategies that help you make daily progress.

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Extra expertise in professionalising Womenfootball. From developing players and coaches to national team level to build professional academies and highly succesfull womenteams.

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Independent professionals. HFU has an amazing network with collegues from (semi)professional Clubs, Colleges and Federations. We love to connect them to your pathway as a player or coach. 

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Tailormade programs that are based around YOUR goals and challenges. We alwats choose quality over quantity.  Get Clarity on your goals, design your compass, define your pathway. We help you!

MEET OUR DIRECTORS!

Mary Kok-Willemsen


Mary holds her UEFA A-License and is a true football entrepeneur focussed on growing players, coaches and clubs in football. From being the pioneer in starting professional women club football in Holland, growing it into the dynasty of the most succesfull club in Holland still today, she got into the role of Technical Director and General Manager with FC Twente Women.

In 2016 she started Holland Football University to serve players, coaches and clubs around the globe. With her latest appointment as FIFA Technical Leadership Expert she helps federations close the global performance gap, working with Technical Directors and General Secretaries to grow their programs and professionals.

She is also one of a small group Certified High Performance Coach that helps the people she works with install High Performance Habits, so they can take ownership on their progress.

More about Mary
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Jurgen Kok


Jurgen is a professional A Licensed Coach for over 30 years!  As a former instructor in The Dutch Army and working for NATO he is specialized in deconstructing an unique methodology for players and coaches. He translated our HFU Total Football Framework in each different aspect of training, analysing and coaching. You see the hand of Jurgens teams already after 1 week. He provides a framework of thinking and performing that not only gives incredible clarity but also challenges players and coaches to perform at their best.

Jurgen proves, wherever he works to be a craftsman in making players grow their potential and make teams perform beyond expectations. Experiencing Jurgen train and coach makes coaches and players worldwide come over and join our programs. Jurgen is at his best, working with players ages 16+ who are ambitious and talented, boys and/or girls, to help them jumpstart their football career. Coaches will get a Coach Compass where their framework is related to the game. Implementing the building blocks that matter to grow players & performance!

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