About Us

Our mission: We offer ambitious coaches and players around the world (male and female) the opportunity to develop through HFU Total Football Strategy. The programs we offer always combine professional training and coaching with education at high school, College or University. FU is known for developing many youth players and coaches from amateur level towards professional level.

Our vision: We always look for partners where we meet commitment to excellence and the willingness to offer sustainable programs. In our vision it is not about big numbers but rather big on excellence and connection.

Our Strengths:

  • Strategic approach to coach and player development. Translating what is needed from amateur to professional level.
  • Professionals in women soccer. Developing academies and winning teams. Creating a competing culture
  • Team strategy and Team camps
  • Soccer and Study, creating unique programs where players and/or coaches can combine a study with a professional football education

Our Values: Football is Big, it is time to act Big. We believe we can connect, inspire and innovate through football. Leading by example and helping reach the Sustainable Global Goals:

  • Promoting and Developing Gender Equality through Football
  • Reducing Inequality through football with sustainable, scalable academies
  • Quality School Education in combination with professional football education

Jurgen Kok 

Jurgen is coach for 26 years, holding his UEFA A license and years of experience coaching all different levels and ages. As a former instructor in The Dutch Army and working for NATO he is specialised in deconstructing a unique methodology for players and coaches. Jurgen is by far one of the better coaches in Holland, proving where ever he works to be a craftsman in team development and making players play their potential. Seeing Jurgen training and coaching makes coaches and players worldwide come over and join our programs. Jurgen is at his best working with players 16+, ambitious and talented. Boys or girls and help them jumpstart in their career.

Mary Kok-Willemsen

Mary holds her UEFA A license also and is an inspiring and frequently asked speaker, as well hired as consultant. She was the first coach and manager starting professional women soccer in Holland, combining this from the start with a professional girl’s academy at FC Twente. After winning the National Title and National Cup she moved to the Management role, professionalising FC Twente to a dynasty in Holland with 5 National Titles, 3 cups and a complete business club for the women only.

Mary founded 2 years ago the Football Equals Foundation, the first professional academy worldwide where boys and girls are mixed on talent and not separated on gender.

As a speaker Mary is asked for presentations on:

  •  Excellence Leadership
  •  Team Nobody to Team Dynasty
  •  How Holland became WEURO2017 Champion
  •  Diversity and (gender)equality through Football

KvK nummer 54629802 | BTW nummer 8513.79.114.B.01
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